bunq is a mobile bank that offers a clean alternative to traditional banks. Positioned as the bank of the free, bunq was hungry to present their revolutionary alternative to a world bullied by the old system. To create awareness and relevance with a young audience a content campaign was launched on Vice Europe – a campaign for a bank that stars a real bank robber telling people how banks are stealing their money.
Truth, Lies and Banking
with Jason Coghlan
“Nobody robs banks anymore. These days, it’s the banks robbing us.”
a traditional investment
with Robert King
with Louis Loveless
Louis Loveless – the enfant terrible of enfant terribles. Tattooist, agitator and provocateur. The infamous boy from Croydon in south London has made a name for himself in recent years. Primarily through his work as a tattoo artist. Exponentially also, as a symbol for disruption. An influencer if you will – but of a different kind. One that exists outside the constrains of mainstream. Instead of blindly following rules, Loveless question’s society, norms and advocates a disobedient way of life. An attitude that speaks to young people, who are not willing to conform to the old ways of banking.