TrueSkin was the starting point for this German online skincare company, providing personalised dermatology treatments, specifically for acne. Based on a thorough research and analysis process, Amsterdam Berlin completed a deep dive research/UX phase into various target personas, and then worked on the development of a new brand for TrueSkin’s market launch. The final brand strategy and identity guidelines were to be implemented across all touchpoints. This included a full brand asset suite including packaging, website, social media and campaign executions to ensure strong and consistent brand communication.
The skincare industry is a complex web, full of well branded but untested products.
Your personnalized, individual formula
Additionally a number of creative and disruptive campaign ideas for launch via Film, OOH or PR/earned media were delivered and will be scoped.
FORMELSkin launched in May 2020: https://www.formelskin.de/
The project delivery included Brand Book consisting of an overview, the visual identity and various applications: