TrueSkin was the starting point for this German online skincare company, providing personalised dermatology treatments, specifically for acne. Based on a thorough research and analysis process, Amsterdam Berlin completed a deep dive research/UX phase into various target personas, and then worked on the development of a new brand for TrueSkin’s market launch. The final brand strategy and identity guidelines were to be implemented across all touchpoints. This included a full brand asset suite including packaging, website, social media and campaign executions to ensure strong and consistent brand communication.

The skincare industry is a complex web, full of well branded but untested products.

Creating a straight forward skincare brand
Formel is the German word for Formula, paying respect to the roots of the company. A formula finds its roots in science. In both mathematics and chemistry, it is used to solve a specific problem. Formel is the solution for your skin.
FORMELSkin focuses on providing personalized solutions that really work and are clinically proven. The new FORMELSkin brand encapsulates a sleek, futuristic medical look, guided by the tagline ‘Choose Clarity.’ The line acts as a reference for developing each element of the brand design but also captures the purpose behind the brand’s offering of simple, straightforward solutions.

Choose clarity

Your personnalized, individual formula

Additionally a number of creative and disruptive campaign ideas for launch via Film, OOH or PR/earned media were delivered and will be scoped.

FORMELSkin launched in May 2020:

The project delivery included Brand Book consisting of an overview, the visual identity and various applications: