Saving the night by making people fall in love with it
Berlin nightlife is dying. Over the past 10 years more than 90 clubs were closed and many more are under threat.
In 2019 Jägermeister partnered with Night Embassy to deliver a series of workshops, film screenings, performances and parties to showcase the importance of Berlin’s nightlife and honor its rare and diverse personalities. Following the events, the brand wanted to develop a content series celebrating the meisters of the Night Embassy, and to spread the important message of keeping nightlife alive. The objective of the content series is to further drive Jägermeister’s purpose: to bring liberation and inspiration to the night and celebrate those who live life on their own terms.
End of the night
Social media toolkit
Additional to the hero films was a 30” film celebrating the vibrancy of nightlife and communicating Jägermeister’s Be the Meister messaging for the launch of the Moscow Night Embassy.
Collectively this campaign speaks to the threat that Berlin’s nightlife, and the nightlife of many other major cities around the world, is facing.
The campaign launched end of November 2020.