Designed to make karting and motorsports more accessible, FAT Karting League has been established to bring racing to a new generation. In collaboration with FAT International's founder and creative director Ferdi Porsche, Amsterdam Berlin created a youthful brand identity, aiming to gamify the sport, tear down the boundaries and attract new audiences. The identity brings to life the energy, spirit and meritocratic values carried by FAT International.

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A racing series for a new generation

Tying into Capsule's mission statement to reimagine radical design for today, "Dreamscapes" invites artists and designers to explore technology through the surreal potential of dreams. Held in former industrial district Seongsu-dong, the exhibition brought together local and international talent. It featured workshops from Carsten Höller's restaurant Brutalisten; Furniture by Kwangho Lee, Nice Workshop and Théophile Blandet; Digital artworks by Ezra Miller; Sculptures by Audrey Large; listening sessions by Eugene Whang; and talks including celebrated Korean artist Koo Jeong A.

An exhibition exploring technology through dreams

Flicking through Dutch artist Thomas Trum's inspiration folder made him a natural curation to bring to life the dynamism of a road trip through the lavender fields of Provence. Pairing his colourful palette with videos of tyre marks, crop circles, plane trails Trum brought to life a series titled 'Southern Spins'. Executed across a ship's sails, the tiles of a swimming pool and canvases en plein air – the work was also showcased at Villa Noailles for the Design Parade. A launch party hosted in Trum's outdoor atelier featured local rising star singer Johan Papaconstantino and a talk with designer Sabine Marcelis, a fan of the artist.

An itinerant art installation where nature is the canvas

While Salone del Mobile is renowned for it's showcase of everyday design objects, artist collective Numen/For Use's large-scale installation "Lines of Flight" offered a place to dream beyond the day-to-day of design week. At Milan's Palazzo Clerici visitors were invited to climb inside a monochrome, symmetrical textile sculpture, bringing the iconic Pepita Fabric to life. The installation celebrated Vitra's unveiling of three renowned chairs in this fabric. The designs were premiered through a dance performance choreographed by Imre & Marne van Opstal, focusing on the geometry and rhythm found in the pattern.

The Art of Dreams Milan

Bringing an iconic textile pattern to life

F.A.T. International is championing a new approach to racing culture. Amsterdam Berlin brought F.A.T.'s celebrated Ice Race to the mountains of Colorado. The installation included a social space, car exhibition and track. The vibrant, fresh and fun design mimicked the identity and values carried by F.A.T. International. The 2-day experience featured a number of performances and races, as well as exclusive events in Aspen.

Bringing the Austrian energy of the Ice Race to Aspen Colorado

A celebration of modern car culture

AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.

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Bringing together the two brands at Las Vegas GP.

Celebrating the brands shared passion for performance and design.

A city of dust and steel

At the world's largest creative technology festival, Amsterdam Berlin built an immersive space celebrating collaborations. Built as a giant X, the installation invited artists, engineers and designers to present the result of cross-disciplinary partnerships. A music programme curated by specialist publication, The Fader, invited talent from various musical horizons to come together and jointly re-interpret their art.

A showcase of cross-disciplinary collaborations

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

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De-centralising sponsorship models for female empowerment.

Building a self-empowered racing team

SXSW dedicates itself to helping creative people share ideas and achieve their goals. The confidence and vulnerability associated with sharing designs and ideas that never made it connects people together and helps others to take something away from the learnings. Amsterdam Berlin created a giant designer's desk acting as a platform to share all the hard work done behind the scenes. Unseen featured initial design studies and a full discipline crossing programme dedicated to creative ideas that never saw the light of the day. Artists performed unreleased tracks and inventors talked about their unfinished products. The 18k onsite visitors were a younger and more tech-oriented audience for the client to interact with. While it gained 42M social reach and 1.7M interactions on content shared.

Inviting the audience to step right into the creative process.

Giving a stage to the Unseen

Female artists represent just 2% of the art market. XCHANGE is an Adidas Originals initiative that supports female artists and allies through matching early-mid career artists on the rise with esteemed industry heavyweights to increase awareness and influence social change on diversity of women in art. Leaning into the platform for progression set by the Superstar's ethos “Change is a Team Sport” Amsterdam Berlin selected 8 female artists, gave them studio and exhibition space and enabled their mentorship by 3 leaders in their field (inc. Karen Boros and Maike Cruse), over a 3-month project. Beginning with a launch party on International Women’s Day at the XCHANGE Space in Kreuzberg, final works developed over the project were showcased during Gallery Weekend. The partnership with AboutKokomo earned coverage in Interview Magazine, Vogue and Sleek to name a few.

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Fighting female underrepresentation in the art-world.

A female mentorship programme for the arts

While most products we buy and use in Europe carry the label "Made in China" it holds a stigma of cheap quality and forgettable craftsmanship. Warrior Shanghai is a Chinese sneaker brand, founded in the 30’s, that quickly gained respect from world-class athletes in basketball, volleyball, marathon runners etc. But being a brand founded and made in the Middle Kingdom it had a hard time fighting competition from abroad. The European launch campaign set out to give positive new meaning by highlighting the honest opinions of Chinese students, designers and influencers – shedding light on their lived experiences. The 3 films, “People’s Republic of Europe”, “Made In China” and “Freedom”, each concentrate on a different aspect of the conversation – bringing up perspectives on life in both places and what it means to live in Europe as a young Chinese person. Memorabilia sweatshirts featured the China and EU flags in reversed colours, symbolising the intertwining history and cultural past both places share and will continue sharing as we evolve together.

Launching the People's Republic of Europe.

Launching the People's Republic of Europe

'Obroni wawu' translates directly to 'dress of the dead white man'. A description Ghanaian locals came up with when the first wave of second-hand clothes from the West swept into their country in the 1970’s. They could not believe that clothing of such quality was just given away. Instead they assumed that the previous owners must have died. Dead White Men's Clothes is a fashion project in collaboration with artist Jojo Gronostay. It sets out to provoke a discourse on capitalism, post-colonialism, waste, responsibility and the future of fashion. The fashion label sources used, discarded clothes on the Kantamanto Market in Accra, then reclaims, relabels and re-contextualizes them to sell back to the Western world as high fashion in the cycle of capitalism. The label’s profits are donated to support young African designers. The DWMC™ collection launched at Paris FW 2018 and sold out in the first 3 days.

Inverting the capitalist cycle of fashion.

Putting the post-colonial cycle of capitalism to good use

In 2017, boxing legend Floyd Mayweather received 275 million dollars after winning a fight against UFC Superstar Conor McGregor. A female fighter will never get close to that, even at the peak of their career. Instead they usually work 2 jobs to finance their professional careers. To tell these stories, Amsterdam Berlin and photographer Vitali Gelwich met the best female fighters in their most personal surroundings: their homes. The outcome is a 10-part series of snapshots about gender equality in sports and life. The portrayals were launched with Zeit Magazine and at 2 exhibitions in Amsterdam and Berlin with memorabilia on sale to take the message to the street.

Documenting the struggle of female fighters

All over the world, Berlin is known as a unique place, rich of history, creativity, energy and freedom. But what ultimately shapes this city into what it is, are the people that live there. The Berlinians is a cinematic portrait about Berlin’s diverse and progressive inhabitants, about those that create, that cultivate and innovate. Amsterdam Berlin partnered with Iconoclast Germany and filmmakers Marie and Feline Grub then set out to capture the spirit of those most relevant to the ever evolving culture of the German capital. This ongoing project gained a cover feature in Interview Magazine.

A growing cinematic archive of progressive protagonists. 

This project captures the spirit of those, who are most relevant to the ever evolving culture of the German capital. 

A cinematic archive of those who make Berlin

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