'Obroni wawu' translates directly to 'dress of the dead white man'. A description Ghanaian locals came up with when the first wave of second-hand clothes from the West swept into their country in the 1970’s. They could not believe that clothing of such quality was just given away. Instead they assumed that the previous owners must have died. Dead White Men's Clothes is a fashion project in collaboration with artist Jojo Gronostay. It sets out to provoke a discourse on capitalism, post-colonialism, waste, responsibility and the future of fashion. The fashion label sources used, discarded clothes on the Kantamanto Market in Accra, then reclaims, relabels and re-contextualizes them to sell back to the Western world as high fashion in the cycle of capitalism. The label’s profits are donated to support young African designers. The DWMC™ collection launched at Paris FW 2018 and sold out in the first 3 days.

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

New Module

Half Module 

De-centralising sponsorship models for female empowerment.

Building a self-empowered racing team

While most products we buy and use in Europe carry the label "Made in China" it holds a stigma of cheap quality and forgettable craftsmanship. Warrior Shanghai is a Chinese sneaker brand, founded in the 30’s, that quickly gained respect from world-class athletes in basketball, volleyball, marathon runners etc. But being a brand founded and made in the Middle Kingdom it had a hard time fighting competition from abroad. The European launch campaign set out to give positive new meaning by highlighting the honest opinions of Chinese students, designers and influencers – shedding light on their lived experiences. The 3 films, “People’s Republic of Europe”, “Made In China” and “Freedom”, each concentrate on a different aspect of the conversation – bringing up perspectives on life in both places and what it means to live in Europe as a young Chinese person. Memorabilia sweatshirts featured the China and EU flags in reversed colours, symbolising the intertwining history and cultural past both places share and will continue sharing as we evolve together.

Launching the People's Republic of Europe.

Launching the People's Republic of Europe

In 2017, boxing legend Floyd Mayweather received 275 million dollars after winning a fight against UFC Superstar Conor McGregor. A female fighter will never get close to that, even at the peak of their career. Instead they usually work 2 jobs to finance their professional careers. To tell these stories, Amsterdam Berlin and photographer Vitali Gelwich met the best female fighters in their most personal surroundings: their homes. The outcome is a 10-part series of snapshots about gender equality in sports and life. The portrayals were launched with Zeit Magazine and at 2 exhibitions in Amsterdam and Berlin with memorabilia on sale to take the message to the street.