The Exhibition of S.P.E.E.D. (Mostra di Velocità) created for Nike ACG and Mental Athletic to launch the ACG Ultrafly Trail SP during the 2026 Olympics in Milan. Transforming Spazio Maiocchi into an immersive indoor trail-running environment, translating the physical and mental demands of the sport into a multisensory brand experience. The activation positioned Nike ACG at the intersection of outdoor innovation and contemporary culture, expanding the brand’s relevance beyond traditional trail-running communities.

ACG Exhibition of S.P.E.E.D

Portable stadium desgined for the launch of the first ever ACG Kit for Inter Milan. The friendly Inter match, hosted in the Italian Alps, took place in a stadium, designed for temporary use, as the structure prioritises low weight, rapid assembly and efficient transport, allowing precise adaptation to shifting outdoor contexts. ACG’s all-conditions ethos in built form.

ACG x Inter Milan All Condtions Cup 

At UTMB Chamonix 2025, Nike ACG unveiled the All Conditions Racing Department, marking a new chapter for the brand in trail running. The activation took over multiple touchpoints across the UTMB ecosystem, combining athlete hospitality, community programming, product testing and immersive mountain experiences. The project connected athletes, creators and trail-running enthusiasts through a week of shared experiences in and around the Mont Blanc.

ACG UTMB Chamonix 2025

Lucid Motors Seven Suite

Designed and produced a landmark installation built around a powerful laser beacon visible across large parts of the Netherlands for the launch of the 2026 KNVB Nike kits. The custom-built structure housed the laser source and served as the physical centrepiece of the activation, creating a destination for invited guests, players and media while simultaneously projecting the launch far beyond the event site.

Nike Dutch National Kit Launch

For the 2025 Venice Architecture Biennale, Porsche partnered with the Norman Foster Foundation on the eighth edition of The Art of Dreams. The project, titled Gateway to Venice’s Waterways, was presented at the Arsenale from May to November 2025 and explored the future of sustainable urban mobility through an architectural installation.

Porsche The Art of Dreams Venice

While Salone del Mobile is renowned for it's showcase of everyday design objects, artist collective Numen/For Use's large-scale installation "Lines of Flight" offered a place to dream beyond the day-to-day of design week. At Milan's Palazzo Clerici visitors were invited to climb inside a monochrome, symmetrical textile sculpture, bringing the iconic Pepita Fabric to life. The installation celebrated Vitra's unveiling of three renowned chairs in this fabric. The designs were premiered through a dance performance choreographed by Imre & Marne van Opstal, focusing on the geometry and rhythm found in the pattern.

Porsche The Art of Dreams Milan

Flicking through Dutch artist Thomas Trum's inspiration folder made him a natural curation to bring to life the dynamism of a road trip through the lavender fields of Provence. Pairing his colourful palette with videos of tyre marks, crop circles, plane trails Trum brought to life a series titled 'Southern Spins'. Executed across a ship's sails, the tiles of a swimming pool and canvases en plein air – the work was also showcased at Villa Noailles for the Design Parade. A launch party hosted in Trum's outdoor atelier featured local rising star singer Johan Papaconstantino and a talk with designer Sabine Marcelis, a fan of the artist.

Porsche The Art of Dreams Provence

Tying into Capsule's mission statement to reimagine radical design for today, "Dreamscapes" invites artists and designers to explore technology through the surreal potential of dreams. Held in former industrial district Seongsu-dong, the exhibition brought together local and international talent. It featured workshops from Carsten Höller's restaurant Brutalisten; Furniture by Kwangho Lee, Nice Workshop and Théophile Blandet; Digital artworks by Ezra Miller; Sculptures by Audrey Large; listening sessions by Eugene Whang; and talks including celebrated Korean artist Koo Jeong A.

Porsche The Art of Dreams Seoul

Designing a refined architectural piece set against the raw alpine backdrop of the FAT Ice Race, the Bentley pavilion blended performance heritage with contemporary luxury. Conceived and built as a destination for conversation, broadcast, and hospitality,
the space translated the brand’s craftsmanship into a warm, immersive environment where design, culture, and automotive excellence converged in conjunction with a broadcast and bespoke sound system.

Bentley Broadcast at FAT Ice Race

In 2022, Porsche first came to SXSW, the world's most important tech & art festival. First impression matter and for the first edition with an installation that was never seen before. Literally. Porsche Unseen featured unreleased design studies and a full programme dedicated to all those ideas that never saw the light of the day. Artists performed unreleased tracks and inventors talked about their unfinished products. The installation took Austin by storm.

Porsche Unseen SXSW

At the world's largest creative technology festival, Amsterdam Berlin built an immersive space celebrating collaborations. Built as a giant X, the installation invited artists, engineers and designers to present the result of cross-disciplinary partnerships. A music programme curated by specialist publication, The Fader, invited talent from various musical horizons to come together and jointly re-interpret their art.

Porsche SXSW

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

New Module

De-centralising sponsorship models for female empowerment.

LMG GT No. 1

AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.

Row 05

Bringing together the two brands at Las Vegas GP.

Celebrating the brands shared passion for performance and design.

AMG x IWC Speedcity

F.A.T. International go by the motto "trading in international joy" and are committed to much more than motorsport. In 2024, they took their Ice Race to USA. Creating a social space, service and track that was purposefully vibrant, fresh and fun to celebrate the brand's personality compared to traditional car races. The site fostered connection and energy for the community who were there to race cars and socialise.

FAT Ice Race Aspen

'Obroni wawu' translates directly to 'dress of the dead white man'. A description Ghanaian locals came up with when the first wave of second-hand clothes from the West swept into their country in the 1970’s. They could not believe that clothing of such quality was just given away. Instead they assumed that the previous owners must have died. Dead White Men's Clothes is a fashion project in collaboration with artist Jojo Gronostay. It sets out to provoke a discourse on capitalism, post-colonialism, waste, responsibility and the future of fashion. The fashion label sources used, discarded clothes on the Kantamanto Market in Accra, then reclaims, relabels and re-contextualizes them to sell back to the Western world as high fashion in the cycle of capitalism. The label’s profits are donated to support young African designers. The DWMC™ collection launched at Paris FW 2018 and sold out in the first 3 days.

Inverting the capitalist cycle of fashion.

Dead White Men's Clothes​™

Created an unmissable moment in Aspen for Mytheresa to connect with their VICs - specifically to collect data of their most prized customers. A place for these valued shoppers to flock to after their day on the slopes. In partnership with Bemelmans Bar (from the Carlysle Hotel in NYC) a high-end apres-ski bar was designed and opened for two weeks. Here guests, having booked tables for them and their friends, could enjoy the authentic energy of Bemelmans while experiencing a highly personalised and casual approach to retail.

Mytheresa & Bemelmans Bar 

Independent design company delivering high-end experiences globally.

Amsterdam Berlinis an independent creative agency designing experiences

ACG Exhibition of S.P.E.E.D

ACG x Inter Milan All Condtions Cup

ACG UTMB Chamonix 2025

Lucid Motors Seven Suite

Nike Dutch National Kit Launch

Porsche The Art of Dreams Venice

Porsche The Art of Dreams Milan

Porsche The Art of Dreams Provence

Porsche The Art of Dreams Seoul

Bentley Broadcast at FAT Ice Race

Porsche Unseen SXSW

Porsche SXSW

LMG GT No. 1

AMG x IWC Speedcity

FAT Ice Race Aspen

Dead White Men's Clothes™

Mytheresa & Bemelmans Bar

ACG Exhibition of S.P.E.E.D

ACG x Inter Milan All Condtions Cup

ACG UTMB Chamonix 2025

Lucid Motors Seven Suite

Nike Dutch National Kit Launch

Porsche The Art of Dreams Venice

Porsche The Art of Dreams Milan

Porsche The Art of Dreams Provence

Porsche The Art of Dreams Seoul

Bentley Broadcast at FAT Ice Race

Porsche Unseen SXSW

Porsche SXSW

LMG GT No. 1

AMG x IWC Speedcity

FAT Ice Race Aspen

Dead White Men's Clothes​™

Mytheresa & Bemelmans Bar

Dead White Men's Clothes™