Giving a stage to the Unseen
SXSW dedicates itself to helping creative people share ideas and achieve their goals. The confidence and vulnerability associated with sharing designs and ideas that never made it connects people together and helps others to take something away from the learnings. Amsterdam Berlin created a giant designer's desk acting as a platform to share all the hard work done behind the scenes. Unseen featured initial design studies and a full discipline crossing programme dedicated to creative ideas that never saw the light of the day. Artists performed unreleased tracks and inventors talked about their unfinished products. The 18k onsite visitors were a younger and more tech-oriented audience for the client to interact with. While it gained 42M social reach and 1.7M interactions on content shared.
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