Project
A celebration of modern car culture
F.A.T. International is championing a new approach to racing culture. Amsterdam Berlin brought F.A.T.'s celebrated Ice Race to the mountains of Colorado. The installation included a social space, car exhibition and track. The vibrant, fresh and fun design mimicked the identity and values carried by F.A.T. International. The 2-day experience featured a number of performances and races, as well as exclusive events in Aspen.
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Categories
Event, Branding
Location
Aspen
Year
2024












