Project
A racing series for a new generation
Designed to make karting and motorsports more accessible, FAT Karting League has been established to bring racing to a new generation. In collaboration with FAT International's founder and creative director Ferdi Porsche, Amsterdam Berlin created a youthful brand identity, aiming to gamify the sport, tear down the boundaries and attract new audiences. The identity brings to life the energy, spirit and meritocratic values carried by FAT International.
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Categories
Branding, Campaign
Location
Vienna
Year
2024








